Cigar Factory Tool Trilogy.
Hook just completed the third installment of the “Tool” campaign for the Cigar Factory, a luxury loft community in Charleston. We had two goals to accomplish. One, let people know that construction is underway at the Cigar Factory. Two, make certain that potential buyers know the great care and craftsmanship that was going into the reconstruction of this landmark building. So we merged fine quality cigars with classic tools. The idea was also translated into a banner ad campaign that had some very stellar results. Best of all, there is still some ammo in our toolbox for future ads.
[...] “Tools” campaign for Cigar Factory and the Sucker Jeans logo each won Silver awards in the regional [...]
Hook Website Wins Interactive Best of Show at District 3 ADDY Awards. « said this on April 2, 2009 at 1:42 pm |