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Matters of Somewhat Importance

November 9, 2009

From: Worldwide Headquarters – Brussels

To: Clients, Partners, Colleagues & Land O’ Lakes Butter Container Collectors:

By now you have digested today’s issue of the Wall Street Journal and have moved on to more taxing matters, such as contemplating which day of the week you’ll use to ascend the attic stairs to retrieve your flannel undergarments in preparation for some cooler weather. As this thought rattles around your cranial cavity, enjoy a few warm morsels of news from the world headquarters of our small empire known as Hook.

The Hookers traveled to Columbia, SC to retrieve three AIGA Awards at the 15th annual In-Show gala.

The Hookers hired a sand sculptor to build a snowman in the sand for this new ad for the Charleston CVB.

We had the good fortune to develop a grand opening campaign for the new Halsey Institute of Contemporary Art, which included guerilla, social media, print and outdoor to promote the grand opening. You can see the work here.

Perhaps we can help you develop some work that will warm your hindquarters? Phone us and we will create work that will make you tingle inside like a young girl bestowed with her first baby Blanc de Hotot rabbit. We eagerly await your call.

Cheers and Good Day, The Management

Cheesy AIGA Awards

Friday night Hook collected three AIGA Awards for logos. Winning logos were Riot Outfitters, Twelve South and Introdacqua. Congrats to Brady on a job well done.

Front of Shirt

Back of Shirt

In case you missed the annual Day of the Dead party at Taco Boy, here’s the shirt Hook designed for the festivities. This marked the first year Taco Boy had two locations open for the November 1st celebration, hence the Double the Deadness.

Here’s a smart and fun idea for the Greater Philadelphia Tourism Marketing Corp. In an effort to capitalize on their hometown team, the Phillies, being in the World Series, Philadelphia Tourism hit the streets of New York City yesterday and bought New Yorkers nearly 700 free cheesesteaks from Shorty’s, a NYC sports bar run by a Philadelphian. Along with the cheesesteak, New Yorkers, were invited to come try a cheesesteak in Philly, a city that is synonymous with the sandwich.

You can read more about the promotion in the Philadelphia Inquirer.

Be on the lookout for this fun new holiday ad running in Southern Living for the Charleston CVB. The “sandman” you see in the ad is real and was constructed by local sand sculptor Mitch Embler.

The Halsey Institute of Contemporary Art enlisted the help of the Hookers to help promote the grand opening of their new space on the corner of Calhoun and St. Philips Street. The opening exhibit is Aldwyth, which features a large collage made up of eyes from various artists. That piece inspired the “eyes” theme for the teaser campaign.

The teaser campaign was kicked off on Twitter with @aneyeful posting random tweets centered around eyes. Shortly thereafter, a huge banner of an eye (pictured above) went up on Calhoun Street.

Stickers were placed around town. Coasters were place in area coffee shops and restaurants.

Earlier this week the mystery behind the “eye” was revealed. Thanks to Mark Sloan for giving us tons of creative freedom and helping to get that giant eye hung downtown. We’d also like to that Gil Shuler and Buff Ross of alloneword design for their help on the project.

The new Halsey Institute of Contemporary Art officially opens tonight at 6pm. The gallery is located at 161 Calhoun Street in Charleston, SC.

Tomorrow night is the 4th Pecha Kucha night in Charleston. The event goes down at the Music Farm. Emceeing the event will be Hook’s very own Brady Waggoner. A great lineup is on the bill. You’ll hear from Mark Sloan of the Halsey Institute, Ken Hawkins of TheDigitel and many other talented folks from our fair city. For ticket info and the full skinny on Pecha Kucha, jump on over to their website.

This new ad for Charleston CVB made it’s debut in the new issue of Forbes Life magazine. It’s one of several new print ads you’ll be seeing for the CVB.

Need some help with costume ideas? The Hookers proudly present the “Top 10 Adult Halloween Costumes for 2009,” as compiled by the fine folks at CNBC. Not a drastic change from last year’s Top 10. The most notable change is that superheroes are out of the picture.

1. Witch

2. Vampire

3. Pirate

4. Clown

5. Wench/Tart/Vixen

6. Cat

7. Devil

8. Scary Costume

9. Athlete

10. Police Officer

Total spending on the holiday is expected to reach $4.75 billion, which is down from $5.7 billion from last year. A good chunk of that spending goes toward costumes, with an estimated 47 million adults and 58 million children across the country plan to dress up for Halloween this year.

This Saturday Porsche will officially introduce the Panamera, the automaker’s first four-door sedan. How does Porsche, one of the world’s most coveted sports cars, introduce a four-door? According to David Pryor of Cramer-Krasselt, Porsche’s ad agency,  “you have to do a certain amount of convincing people that it’s a Porsche.”

The idea for the launch is adding a “new branch” to the Porsche family tree. Fifty classic Porsches  were rounded up and filmed in action for some fun new TV spots. The video above gives you a taste of how the spots were made. You can see more videos on the Porsche YouTube channel and you can read more about the launch of the Panamera here.

Will people plunk down $89,800 to $132,600 for one of these slick new cars? Porsche was one of only six companies to sell more vehicles in the American market last month than in September 2008. Let’s see if they can keep the momentum.