Cigar Factory Tool Trilogy.

cigar-factory-wrench

cigar-factory-screwdriver

cigar-factory-hammer

Hook just completed the third installment of the “Tool” campaign for the Cigar Factory, a luxury loft community in Charleston. We had two goals to accomplish. One, let people know that construction is underway at the Cigar Factory. Two, make certain that potential buyers know the great care and craftsmanship that was going into the reconstruction of this landmark building. So we merged fine quality cigars with classic tools. The idea was also translated into a banner ad campaign that had some very stellar results. Best of all, there is still some ammo in our toolbox for future ads.

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~ by hookusa on December 3, 2008.

One Response to “Cigar Factory Tool Trilogy.”

  1. […] “Tools” campaign for Cigar Factory and the Sucker Jeans logo each won Silver awards in the regional […]

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