Charleston’s Mystery Billboard No Longer a Mystery.


Dollar Bill Posted on December 29, 2008

Dollar Bill Posted on December 29, 2008

It all began on December, 29, 2009. A mysterious “dollar bill” appeared on three billboards around Charleston. Speculation began immediately on what this billboard could be for. People started chatting about in on Twitter and Facebook. A contest blog was posted on WordPress. Channel 4, the Charleston ABC affiliate did a story about the billboard after receiving tons of call about it. 


On January 12, 2009 the "Dollar" was torn in half.

On January 12, 2009 the "Dollar" was torn in half.

Then on January 12, 2009, the mysterious billboard was “torn” in half. Adding to the mystery, the buzz, the Twitter chatter and wonder of what this could possibly be for. There were rumors that it was a publicity stunt for Adams Outdoor. Some thought it was for a bank, a dollar menu, a job service, a new reality show and the guesses went on from there. 


January 21, 2009 the "Mystery" was Uncovered.

January 21, 2009 the "Mystery" was Uncovered.

Yesterday, January 21, 2009, a brand was attached to the mystery dollar bill and the mystery was no more. The billboards, a collaborative effort between Hook and Adams Outdoor, are for our client, the Rehava Real Estate Store. The idea was simple, Rehava will give you 50% of their commission when you use them to buy any home in the Lowcountry. So let’s take a giant dollar bill and tear in half – half for you, half for Rehava. Since buyers typically do not receive anything when they buy a home, this is an incredibly great benefit that needed a very big introduction. It was great fun and a great success story. So if you’re looking to buy a home and would like to receive have the buying agent’s commission, get in touch with Rehava. You’ll be glad you did.

~ by hookusa on January 22, 2009.

4 Responses to “Charleston’s Mystery Billboard No Longer a Mystery.”

  1. […] realtors are less bothered by the campaign and more by the fact that Rehava will reward buyers with half their commission when they by any […]

    • Thanks for the comment. We do have contracts down here and we’re not asking anyone to break those contracts. Once a transaction is complete, in the minds of consumers, the realtor who closed the deal is still their realtor. We’re asking those individuals who are not bound by a contract, but are considering buying a new home down the road to consider working with Rehava before going back to their previous agent. As far as the campaign being negative, I would argue that it’s not. We are not putting anyone down, we are simply letting the market know that there is a new way to buy real estate that rewards them with a rebate, something no other real estate firm in this market does.

  2. […] people to visit “Breakup” ran in tandem with the “Half Our Commission” outdoor […]

  3. Why did I not guess Rehava? Maybe it had to do with your “innocent” posting of “who did this?” on the blog and then I said they had used your image on the blog and then you pulled the blog post here and then you were tipping us off with the other torn Rehava billboards. I should have known!


    Good job by the way.

    – Bone

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