Rehava Outdoor Campaign Featured in The Digitel.

Montage of picture by Twitter user “Shemanski”
Progress of the billboard on December 29, January 12, and January 21.

Real estate firm’s billboard causes a stir

If you were perplexed by this “dollar” billboard on I-26, you were not alone.

As you likely now know, it was Rehava’s effort to grab would-be home buyers (and sellers) attention. And if you are a user of the micro-blogging service Twitter, you’ve likely already heard about it.

Here’s what Rehava had to say about it in an e-mailed press release:

Such a campaign hit Charleston, South Carolina, on January 1, 2009, when the city got flooded with mysterious dollar billboards. Speculations started immediately. Who is behind the dollar billboard campaign; is it McDonald’s Dollar Menu or maybe Geico? Many guesses were off, yet some guessed correctly. The clever campaign was introduced by rēhava-real estate store that is slashing its commission in half, rewarding its buyers by giving 50% of its commission back at closing. Rēhava has already awarded over $80,000 in rewards.

So, there you have it: Pretty effective marketing, seeing as it got this write-up. Hat’s off to you Rehava.


~ by hookusa on January 26, 2009.

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