Is $3-Million Too Much For A Super Bowl Commercial?

This year’s Super Bowl, featuring the Pittsburgh Steelers vs. Arizona Cardinals,  is just five days away. The cost of a :30-second commercia this year is a record setting $3-million dollars. Budweiser, Bud Light, Pepsi, E-Trade, GoDaddy.com, Audi and Monster.com are all returning to the big game. Chrysler and FedEx claim Super Bowl spending is too excessive in this economy and will not run ads in this year’s game, while Pedigree will run its first ever Super Bowl commercial.

What’s your take? In today’s economy, is a Super Bowl spot worth the money?

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~ by hookusa on January 27, 2009.

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