Miller 1-Second Super Bowl Commercials You Won’t See.

While Anheuser-Busch has purchased four minutes and thirty seconds of airtime during this weekend’s Super Bowl, Miller High Life is buying one second of time. Sort of a snub at A-B. Miller High Life is all about value and good taste and spending $3-million for a :30 spot doesn’t fit the brand image. Because Anheuser-Busch is the exclusive beer brand of the Super Bowl, Miller had to buy their 1-second ads through local affiliates, so the spot may not air in all markets. Watch carefully. If you blink, you might miss it altogether. 

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~ by hookusa on January 28, 2009.

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