BREAKING NEWS: Rehava ads spark ethics complaint.

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One of our campaigns for the Rehava Real Estate Store has caused quite a stir in the real estate community. So much so, that an ethics complaint has been filed against Rehava. Local real estate agents believe that the “Break Up With Your Agent” campaign violates articles of the National Association of Realtors code of ethics, specifically an industry standard that says a Realtor shall not attempt to interfere with another Realtor’s clients. You can read the full article here.

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~ by hookusa on February 16, 2009.

2 Responses to “BREAKING NEWS: Rehava ads spark ethics complaint.”

  1. […] Disruptive real estate concept is pissing off everyone. How about a reality TV show that follows this Charleston, SC Broker as he wages war against a the powerful National Association of REALTORS. “Watch as former HOOTERS Franchisee and now REALTOR deGuzman fights for survival against this outrageously outdated industry of residential real estate sales brokers. Follow REALTOR deGuzman along as he he is pounded by his local board for thinking outside of the box. Watch as REALTOR deGuzman has to answer for what started as a great real estate ad campaign and threatens their very survival. Featuring the ultra sexy Charleston, SC as the site of this timely series you can follow us online or visit us when you come to town. rehava.com Reward Yourself […]

  2. […] came up with the “Break Up with Your Agent” ad campaign with Hook USA, a Charleston-based marketing firm, based on a poll that asked people what would prevent them from […]

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