Giving Brands Personality.


When it comes to products and services, personality can help close a sale, create a loyal following and get people to willingly spread the word about your brand. That personality should come through in the voice of the copy, the look and feel of the design and they way messages are sent to customers. Creating that personality is often one of the most fun and rewarding projects we take on. Pulling that mental picture from a client’s head. Sifting through stacks of photography, found materials, fabrics, paper, fonts and sounds in an effort to capture a brand’s personality is well worth the effort. Create the right personality and the brand becomes more like a person in the mind of your customers. A friend they can rely on time and time again. A partner in crime.  In our eyes, personality goes a long way.

~ by hookusa on February 25, 2009.

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