Little known fact: Hook does not mark up production costs.

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Just read an article on AdAge.com about an agency in London that doesn’t mark-up production costs. This side of the pond, Hook operates the same way.  We do not markup production costs for any outside services. Like most agencies, we bill for our time to coordinate and supervise print or broadcast production, but we do not add a percentage onto the vendor’s invoice.

Using printing as an example, it takes us the same amount of time to build a mechanical for a print run of 100 as it does for a print run of 100,000, so we don’t think we should profit more when a client decides on a bigger print quantity. Recession or no recession, marking up a vendor’s invoice just isn’t right if you ask us.

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~ by hookusa on April 6, 2009.

2 Responses to “Little known fact: Hook does not mark up production costs.”

  1. Amen. Agencies should proudly bill for the quality of their ideas and efforts, not nickel and dime clients with hidden mark ups. Keep up the goodness.

  2. Absolutely brilliant! Your moral and ethical stance is admirable and we will turn to you for help the next time help is needed. Posted your shining example of how a business should operate on my blog (backstorydotcom.blogspot.com) in hopes of getting the word out. Keep up the great work!

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