How Do You Sell A Four-Door Porsche?

This Saturday Porsche will officially introduce the Panamera, the automaker’s first four-door sedan. How does Porsche, one of the world’s most coveted sports cars, introduce a four-door? According to David Pryor of Cramer-Krasselt, Porsche’s ad agency,  “you have to do a certain amount of convincing people that it’s a Porsche.”

The idea for the launch is adding a “new branch” to the Porsche family tree. Fifty classic Porsches  were rounded up and filmed in action for some fun new TV spots. The video above gives you a taste of how the spots were made. You can see more videos on the Porsche YouTube channel and you can read more about the launch of the Panamera here.

Will people plunk down $89,800 to $132,600 for one of these slick new cars? Porsche was one of only six companies to sell more vehicles in the American market last month than in September 2008. Let’s see if they can keep the momentum.


~ by hookusa on October 16, 2009.

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