Hookers Help Out The Halsey Institute.

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The Halsey Institute of Contemporary Art enlisted the help of the Hookers to help promote the grand opening of their new space on the corner of Calhoun and St. Philips Street. The opening exhibit is Aldwyth, which features a large collage made up of eyes from various artists. That piece inspired the “eyes” theme for the teaser campaign.

The teaser campaign was kicked off on Twitter with @aneyeful posting random tweets centered around eyes. Shortly thereafter, a huge banner of an eye (pictured above) went up on Calhoun Street.

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Stickers were placed around town. Coasters were place in area coffee shops and restaurants.

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Earlier this week the mystery behind the “eye” was revealed. Thanks to Mark Sloan for giving us tons of creative freedom and helping to get that giant eye hung downtown. We’d also like to that Gil Shuler and Buff Ross of alloneword design for their help on the project.

The new Halsey Institute of Contemporary Art officially opens tonight at 6pm. The gallery is located at 161 Calhoun Street in Charleston, SC.

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~ by hookusa on October 23, 2009.

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