Philadephia Capitalizing on Cheesesteaks and the World Series.
Here’s a smart and fun idea for the Greater Philadelphia Tourism Marketing Corp. In an effort to capitalize on their hometown team, the Phillies, being in the World Series, Philadelphia Tourism hit the streets of New York City yesterday and bought New Yorkers nearly 700 free cheesesteaks from Shorty’s, a NYC sports bar run by a Philadelphian. Along with the cheesesteak, New Yorkers, were invited to come try a cheesesteak in Philly, a city that is synonymous with the sandwich.
You can read more about the promotion in the Philadelphia Inquirer.