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Matters of Somewhat Importance

July  8, 2009

From: Worldwide Headquarters – Brussels

To: Clients, Partners, Colleagues and fellow Fisherman’s Friend loyalists:

As you sit and question just how many fluid ounces of coconut scented sunscreen will be slathered across tanned hides this summer season, we kindly ask you to rest your frontal lobe for a moment to bask in the gentle wake of some sand dollar-sized slivers of news from Hook.

We have created our first television commercial for the South Carolina Aquarium. You can view the spot, titled “Fish Breath,” by clicking right here.

A snappy guerilla tactic for MedCare Express was launched for the 4th of July holiday. Branded shopping bags were created for the urgent care clinic and passed out to area fireworks vendors.

Look for a fresh ad for the Charleston CVB appearing in a special family issue of Real Simple.

In August we will unveil a top-secret project for Total Beverage Solution and Birra Moretti, along with some fun loving new work for Taco Boy.

By now, you may be scratching your heavily moisturized mandible, wondering how you can appear in the next eagerly anticipated issue of Matters of Somewhat Importance. The answer is quite simple. Entrust us to create some bedazzling work that will leave you squirming in your silken undergarments.

Thank you for curling up with us like a fine Norwegian Forest Cat and offering a few precious moments of your most valuable and important time. And if you have additional moments on your sterling silver, antique pocket watch to spare, by all means pay a visit to the official blog of Hook.

Cheers and Good Day,

The Management

PS – We always welcome new companions and good natured camaraderie on: Facebook, Flickr, Linkedin, Delicious and Twitter (Tom and Brady)..

Cigar Factory Tour.

Marianne, Gucci & Scott Prepare a Cigar Factory Tour.

Yesterday Marianne joined Scott and Gucci the dog on a tour of Charleston’s Cigar Factory. Heavy construction began in early June and is progressing perfectly. As walls are torn down the construction crew is finding some really cool features, including hidden archways, old signs and other artifacts from back when the building was a true Cigar Factory.

Second Floor Space Will Soon Be Office Space.

Above is one of several archways that was buried behind newer walls. The main factory building had 7 additions added to it over the course of its 125 year  history.

Gutted Second Floor Shows Just How Massive The Cigar Factory Is.

In the shot above, you can get a sense of just how large the Cigar Factory is. Construction is scheduled to be near completion by Summer 2010.

Taco Boy Ready For The 4th of July.

Taco Boy Serves Up Some Fun on Sullivan's Island.

Taco Boy declared his independence from work today for a little fun in the sun on Sullivan’s Island. He jumped into a volleyball game and served up some suprised folks with some good natured Taco Boy fun. After two missed balls, he was quickly ejected from the court. Why was Taco Boy playing volleyball? We’ll soon find out.

Taco Boy Has Soul.

Seamstress for the Boy.

Marianne, our production and account wizard has added costume designer to her resume. Here she is sewing a soul patch onto a Taco Boy mascot head. The Taco Boy heads are being prepped and readied to roll out in random locations around Charleston and the beaches. Watch out for them!

Charleston And The Family Tree.

Here’s some new work for the Charleston Area CVB. Designed to target family visitors, the ad will run in a special issue of Real Simple call Read Simple Family. Pick up a copy beginning August 10, 2009.

Speaking of Family, there’s still time to enter to win one of five family vacations to Charleston in the Rediscover The Family Vacation Giveaway. Get out your video camera and make a fun video telling the CVB why Charleston is the best place for a family vacation. Good luck!

Fireworks Ad For MedCare Express.

The Dangers of Fireworks.

New work for MedCare Express reminds people about the dangers of fireworks, a necessity in a state where fireworks are legal. A powerful image ought to be enough to make people think twice before they light that fuse. Along with this ad, we also created MedCare Express branded shopping bags to distribute to area fireworks stands.

MedCare Express + Fireworks = Safe Holiday.

MedCare Express Reminding People To Be Safe With Fireworks.

Our first effort for MedCare Express, a N. Charleston urgent care clinic, comes in the way of shopping bags. The bags are to serve as a reminder to be safe with your bottle rockets, mortar shells and roman candles and will be distributed to area fireworks stands in time for the Fourth of July weekend. It’s a smart way to get a brand message out, while offering a little bit of community goodwill during a major holidy weekend.

Remembering Michael, Farrah and McMahon.

The loss of Michael Jackson, Farrah Fawcett and Ed McMahon was a real blow to the entertainment industry. All three were household names and entertainment icons that will never be forgotten. All three also played a small role in the advertising world. Farrah appeared in many TV spots before she hit it big on Charlie’s Angels. Ed McMahon is famous for delivering check to Pulisher’s Clearinghouse winners and he appeared in a Super Bowl commercial this year, making fun of his gold plated hip replacement. Michael played pitchman for Pepsi at the height of his career.

Enjoy the memories.

Michael Jackson pitching Pepsi.

Ed McMahahon hawking Cash 4 Gold.

Farrah selling Noxema with Joe Nameth.

Hookers In Adage – Sort Of.

Some pals in Myrtle Beach tipped us off to a mention of Hookers on the front page of AdAge.com today.  Unfortunately the headline had nothing to do with the Hookers inside Hook. But, the headline is tied to a nice article spurred by this tweet:

“agency advising on digital branding that isn’t active in the digital space is like a virgin showing a hooker the ropes.”

What a great line. You can read the article by Tom Martin is President of Zehnder Communications right here. 

Billing worksheets.