Mad Men
If you’re a fan of Twitter and AMC TV’s “Mad Men,” you may have noticed the Mad Men characters popping up on Twitter. Mr. Draper, Paul, Peggy, Betty, Miss Holloway and a few others began Twittering away, most true to their character, talking about stuff happening on the show and exchanging notes with Mad Men fans. “Brilliant,” I thought. AMC TV has taken the characters on a bang-up show and extended them into a new arena where viewers could actually interact with those whose lives they watch each Sunday night.
Well, I was wrong. It wasn’t AMC’s doing at all. A few die hard fans of Mad Men assumed the characters - and for the most part, did a heck of a job in their roles. Rather than support what was engaging content and brave new territory for the show, AMC has pulled the plug on the Twitter accounts of Don Draper and several other character, several of which had quickly amassed over 1,000 followers. The reason behind the shutdown? The Mad Men characters belong to AMC and they want to maintain control over them. Too bad. It was a great idea. If anything, AMC execs should be mad because they didn’t think of it, not because the fans have such enthusiasm for the show.
Hook Blog. Now on iPhone.
Now you can keep up with the Hookers anywhere your iPhone goes. Our snazzy new mobile friendly, pocket-sized blog is perfectly formatted to fit within the glamorous confines of the iPhone screen. Take a look for yourself. Point your iPhone browser to http://hookusa.mofuse.mobi. Once the Hook blog appears you can bookmark it or add it to your iPhone home screen and be just a touch away from the latest happenings at 409 King Street. It also works well on other mobile devices. Enjoy.
Every now and then you have to do a little reading on behalf of a client. This go ’round we were able to bypass the business section and head straight to the mixology subjects. Southern Cocktails are on the research table and lucky for us there’s a nifty little book called “Southern Cocktails: Dixie Drinks, Party Potions and Classic Libations.” It’s filled with recipes for all sorts of drinks including the Mint Julep, Creole Bloody Mary, ‘Bama Breeze, Watermelon Crush, Pimm’s Cup and The Hurricane. Wow! Talk about creative juice.
Meet Larry. She’s the office dog. That’s right, Larry is a she, and it’s so great having a her in the office. This dog spreads so much energy and enthusiasm throughout the office, we can barely contain it. On the rare days Larry isn’t in the office, it’s so quiet and dull. Just look at her, she’s a live wire. The only time she’s not this excited is when the FedEx or UPS man shows up. Like most dogs, Larry thinks delivery people are conspiring to take over the world. Woof.
The world of jean labels is fascinating. Gathered up a nice pile of labels, tags, buttons and rivets to see what’s possible when designing our own tags and such for Sucker Jeans. - which by the way, are the worlds first jeans made from seersucker. Perfect for these hot, steamy summer days. 
Our friends at Folbot scored some more ink this week. Today they were featured smack dab on the front of The State’s business section. Read the article.
Check out Folbot inside the new issue of Draft Magazine. The special “All-American” issue gave some ink and a hearty thumbs up to the spiffy new, ultralight and ultra portable Citibot. The brand new, 24lb. urban hungry kayak paddled it’s way into the pages of this tasty beer lovers magazine thanks to the handiwork of our friends at Touchpoint Communications. A beer worthy feat indeed. Cheers!
Hats off to Chick-Fil-A, Starbucks, Red Bull and the other savvy brands that used the crowds and media attention around the launch of the new iPhone to promote themselves. Starbucks was passing out free coffee to loyal Apple fans and Chick-Fil-A made a splash with their cow costumed characters. In NYC, actor Spike Lee was first in line at the SoHo Apple store. He was buying a new iPhone to auction off for the Brooklyn based charity Keep A Child Alive. Others charitable organizations, protestors and promotors stood at the front of iPhone lines to take advantage of the free press. Bet them new iPhone are ringing off the hook.
According to a survey by Marketing Evaluations, the M&M’s characters topped the list of America’s Most Loved Spokescreatures. Impressive for the white gloved guys with no names - or at least no names we know of. The candy coated chocolate drops, which by the way, debuted in 1954, edged out the Geico gecko and the Aflac duck. The rest of the top 10 includes Poppin Fresh (the Pillsbury Doughboy), Tony the Tiger, Energizer Bunny, Trix Rabbit, Chester the Cheetah (the darkhorse of the gang), Ronald McDonald and Lucky (Charms) the Leprechaun. The Geico Cavemen cracked the top 10 last year, but fell quickly out of favor after their lackluster sitcom tanked. So easy a caveman can do it, clearly not the case for television shows.
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